Saturday, July 28, 2012
Sunday, July 22, 2012
Languages permitted by Google AdSense?
Google AdSense supports publishers in several different languages. They are as follow :
| Arabic | German | Portuguese |
| Bulgarian | Greek | Romanian |
| Chinese (Simplified) | Hebrew | Russian |
| Chinese (Traditional) | Hungarian | Serbian |
| Croatian | Indonesian | Slovak |
| Czech | Italian | Slovenian |
| Danish | Japanese | Spanish |
| Dutch | Korean | Swedish |
| English | Latvian | Thai |
| Estonian | Lithuanian | Turkish |
| Finnish | Polish | Ukrainian |
| French | Norwegian | |
Google AdSense for search is available in Vietnamese, which is not supported for AdSense for content pages.
Publisher can select their website's primary language during the application process. Google AdSense will serve relevant ads to publisher’s pages in the appropriate language, even if they contains multiple supported languages.
Google AdSense does not allow putting AdSense code on pages with content primarily in an unsupported language.
Friday, June 29, 2012
What is Google AdSense Premium Account?
Google AdSense publishers have limited features however Google AdSense premium publishers have much more features and ads inventory. Premium publishers are paid much higher than normal users for same number of clicks on same ads.
What is Google AdSense Premium Account?
Google AdSense premium account is an upgraded from Google AdSense where publishers are allowed to create customize ads. Premium publishers can also place more than three ads on the same page. Similarly, Premium publishers will get ads even on an adult-content page where normal publishers get PSA ads. Example of Google AdSense Premium Account is About.com and they are allowed to get enough ads on adult contents too.
Some Basic Features of Google AdSense Premium are as follow :
- Large Number of Ad Formats
- Display as many ads as publisher want on a Page
- Publisher can customize "Ads by Google" Branding.
- High Click Rate - Customized Revenue Terms
- Premium Support - Dedicated Adsense Account Manager
- Premium Ads on Publisher’s Website
- Dedicated login page for Premium Adsense Publishers (https://google.com/adsense/premium-login)
Who will get a Google AdSense Premium Account?
For getting Google AdSense Premium Account, Publisher’s website must have 20 million page impressions or 5 million search a month. If Publisher are using a normal AdSense account and their website get 20 million page impressions per month, Google AdSense will automatically upgrade their account with a "congratulation email".
Websites having Google AdSense Premium Accounts are as following :
- MakeUseOf.com
- Labnol.org
- About.com
- ArticlesBase.com
- EzineArticles.com
Thursday, June 28, 2012
Edit your videos with Youtube
YouTube Video Enhancements lets webmaster add tweaks and effects to their videos in an easy way. Video Enhancements takes tools from the YouTube Video Editor, allowing webmaster to either enhance their eligible videos while maintaining the video’s ID, or save a new copy creating an entirely new video with their edits (through Save as). Saving changes on their video will allow webmaster to apply Quick Fixes and Effects while retaining their video’s unique URL, view count, comments, etc.
To access YouTube Video Enhancements, simply visit the Watch page of the video, webmaster want to edit, or:
- Log in to YouTube account
- Click username (located in the top right corner of any page) and select Video Manager
- On the right of the video, (which video webmaster wish to edit), click Edit button
- Webmaster will be taken to the edit info page for the video. Click Enhancements to start editing the video.
From this view, webmaster can easily shorten their video (Trim), reduce camera shake (Stabilize), turn their video into a black and white film (Black and White effect), and much more.
Note : In order to be eligible for saving changes on webmaster’s video through YouTube Video Enhancements, the video must :
- Not have received over 1,000 views.
- Not have a Content ID Match (Copyright infringements for Video or Music)
If webmaster’s video does not meet these conditions, they will not be able to save changes made to their video. Webmaster can still choose to Save As creating a new video with a new video URL that will contain the edits, but they will not be able to save changes to the original video.
Quick Fixes :
Under the Quick Fixes tab, webmaster can Trim and Rotate their video (represented by the buttons on the left of the edit screen), as well as adjust the Fill Light, Contrast, Color Intensity, etc. of their video.
To allow YouTube to make a smart change for webmaster’s video, Press the button on the far left titled, (I’m Feeling Lucky). This will apply YouTube's best guess for fixes that will enhance their video.
Webmaster can compare their edited video to the original by pressing play in the player box. Changes will not be committed until webmaster click Save at the top of the page, so webmaster have the ability to freely experiment and play. When webmaster click Save, their changes will go live on that video meaning YouTube Video Editing will not create a new video ID or URL for that video, and other users will not be able to see the unaltered video. To create a new video, click Save As.
Trimming :
To trim webmaster’s video to make it shorter, click the Trim button in the top left of the Video Editing page. A thumbnail timeline of their video will appear beneath the player. Drag the large brackets on either side of the video frames to shorten video, or use the smaller arrows above and beneath the brackets to nudge the trimmers left or right. Webmaster can preview their changes before committing the changes by pressing Play in the player above. Once webmaster are satisfied with their changes, They can click on Done for saving changes in video.
Webmaster can always return to their clip and undo Trimming changes they have made. This holds true even after they published their changes. Simply return to the Video Editing page and click Trim. Nudge the arrows back to their previous location to undo their Trimming change.
Stabilizing :
Webmaster can make their video more stable (mitigating the effects of camera shake) by clicking the Stabilize button on the right. Stabilization will crop the sides of their video.
Saturday, June 9, 2012
The Address Verification of new Publisher by Google AdSense.
What is address verification of the publisher by Google AdSense?
To protect the security of publisher, Google requires webmaster to verify their address before Google can send them payment checks. To do so, Google will mail a Personal Identification Number (PIN) to their payment address. Publisher will then need to enter this PIN within their Google account.
When will PIN arrive to their address?
Google will print and send the PIN to the publisher’s address by standard mail several days after their account balance reaches the verification threshold (10 Dollars) for the first time. PINs typically will arrive within 2-4 weeks, but it may take longer depending on the publisher’s location.
How does the PIN mailer look like?
Google will mail the PIN on a white postcard measuring 4.5 x 6 inch (11.4 x 15.2 cm). It looks like below image.
When does Publisher need to enter their PIN?
The publisher will have 6 months from the date their first PIN is generated to enter it in their accounts. If they haven't entered it in their accounts after 4 months, Google will stop to display ads on the publisher’s websites.
What if the PIN doesn't arrive in time to the publisher’s location?
Google understand that the PIN can fail to reach the publisher’ address. That's why publishers can request 2 additional replacement PINs if they don't receive their first PIN within proper time.
Can the publisher send Google a copy of their official identity document or domestic bill?
Yes. If the publishers have requested their maximum of 3 PINs and they have not received any of them within 4 weeks of their last PIN request. In that case, publisher will see a notice on their account page with further instructions on how to send Google an official document (It can be Driving License, Passport, Electricity Bills or any Government Document where publisher address is clearly written with their Name) proving their address through a contact us form.
Thursday, April 5, 2012
Sunday, March 25, 2012
Thursday, March 22, 2012
Friday, February 24, 2012
What ad styles are the most successful?
If you want the biggest revenue impact for the smallest effort, we recommend optimizing your ad styles. Choosing the right ad styles can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over.
We've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users. The goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.
The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site.
| Ads within content | Ads adjacent to content | |
| Light background behind ads | Blend | Blend or complement |
| Dark background behind ads | Blend, complement, or contrast | Contrast or complement |
Let's briefly define the three techniques you can use to design ad styles that will be successful for your site:
- To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don't want to spend a lot of time choosing ad colors, we recommend using pre-designed Google default ad style.
- To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.
- To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles.
For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.
In general, use common sense when choosing your ad styles. If your site's main colors are pastels, don't design ads that are all primary colors. Users won't click on ads that are visually offensive.
Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:
- Does your site have mainly repeat visitors?
If your visitors come back day after day, they'll likely become blinded to the position of the ads over time, regardless of the ad colors. Try customizing the way your ad looks or occasionally switching the location of your ads on the page. - Does your site have a lot of ads and busy content?
If your site is filled with ads or packed with loads of competing content, chances are that you'll need to use more visually arresting colors to make your ads catch a user's eye. If the techniques above aren't getting results for you, try using more prominent ad styles
Tip for making your ads visible : open your page and give it a quick glance, putting yourself in the mindset of a regular user. Do the ads draw your attention, without being garish? Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won't even see.
Monday, January 30, 2012
Saturday, January 7, 2012
Friday, December 30, 2011
Glossary of Google AdSense Terms
Ad CTR
For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.
Ad CTR = Clicks / Ad impressionsFor example, if your ad received 5 clicks out of 1000 ad impressions, your ad CTR would be .5%.
For link units, the number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.
Ad impression
An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.
Ad request
An ad request is counted whenever your site requests ads to be displayed. It is the number of ad units that requested ads (for content ads) or search queries (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads or backup ads were displayed instead.
Ad request CTR
The ad request clickthrough rate (CTR) is the number of ad clicks divided by the number of ad requests.
Ad request CTR = Clicks / Ad requestsFor example, if you received 7 clicks out of 1000 ad requests, your ad request CTR would be .7%. (7 / 1000 = 0.7%)
Ad request RPM
Ad request revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad requests you made, then multiplying by 1000.
Ad request RPM = (Estimated earnings / Number of ad requests) * 1000For example, if you earned an estimated $60 from 15,000 ad requests, your ad request RPM would equal ($60 / 15,000) * 1000, or $4.00.
Ad RPM
Ad revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad impressions you received, then multiplying by 1000.
Ad RPM = (Estimated earnings / Ad impressions) * 1000For example, if you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.
Ad type
Google offers several different options for the varieties of ad that may appear on your pages and in your reports. Here's what you may see:
- Text
- Image
- Rich media
- Flash
- Video
- Animated image
- Audio
- Link units
You can choose what ad type you'd like to display when creating or editing an ad unit and also set default ad type preferences for your account.
Bid type
The bid type is the way that advertisers bid in the auction for your ad space: cost-per-click (CPC) or cost-per-thousand impressions (CPM).
Click
For standard content ads, we count a click when a user clicks on an ad.
For link units, we count a click when a user clicks on an ad on the page of ads, after selecting a link in the link unit.
Clickthrough rate (CTR)
The clickthrough rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received.
CTR = ( Clicks / # of impressions, views, or queries) * 100%For example, if you received 7 clicks out of 1000 page views, your page CTR would be .7%.
Cost-per-click (CPC)
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
Coverage
Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where AdSense isn't able to provide targeted ads.
Formula:
Coverage = (Ad requests that returned ads / total ad requests) * 100For example, if you have 3 ad units on a page, you'll generate 3 ad requests. If two of these ad units display ads and one displays no ads, the coverage for this page would be 66.67%. Likewise, if you have a search box, coverage of 80% means that an average of 1 query out of 5 shows no ads with the search results.
For link units, coverage reflects the number of link units that showed ads after the user clicked on a term in the link unit. Coverage for pages displaying link units is typically much lower than for the other kinds of ad units, because it involves user clicking. This also means you'll see a higher number for unmatched ad requests.
High coverage, close to 100%, indicates that Google was able to provide ads to most requests. Lower coverage is a sign that Google wasn't able to provide ads suitable for your page and no ads or your specified backup ads instead. To maximise your coverage, we recommend reviewing the possible causes for low coverage.
Estimated earnings
Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.
Impression
Generally, an impression translates to a user view of a particular item on your site, whether the user is viewing a page, an ad unit, or an individual ad. In AdSense, you'll see reports for page views, ad unit impressions, and ad impressions.
Matched CTR
The matched request clickthrough rate (CTR) is the percentage of matched requests that led to a click.
Matched CTR = Clicks / Matched requests
Matched requests
A matched request is counted for each ad request that returns at least one ad to the site. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.Pages displaying link units may notice artificially low matched requests due to how link unit statistics are reported.
Matched RPM
The matched request revenue per thousand impressions (RPM) is the average earnings per one thousand matched requests.
Matched RPM = (Estimated earnings / Matched requests) * 1000
Page CTR
Page CTRThe page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.Page CTR = Clicks / Page viewsFor example, if you received 2 clicks for 250 page views, your ad unit CTR would be .8%. (2/250=.8%)
Page RPM
Page RPMPage revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.Page RPM = (Estimated earnings / Number of page views) * 1000For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Page view
Page viewA page view is what Google counts in your reports every time a user views a page displaying Google ads. We will count one page view regardless of the number of ads displayed on that page.For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page views.
Query
QueryIn your reports, we count a query each time a request is made to our system to display an ad unit. We'll count a query every time an ad unit on your site requests ads, whether or not targeted ads are displayed.Query CTR
Query CTRThe query clickthrough rate (CTR) is the number of ad clicks divided by the number of queries reported.Query CTR = Clicks / QueriesFor example, if you received 7 clicks out of 1000 queries, your query CTR would be .7%.
Query RPM
Query RPMQuery revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of queries reported, then multiplying by 1000.Query RPM = (Estimated earnings / Number of queries) * 1000For example, if you earned an estimated $60 from 15,000 queries, your query RPM would equal ($60 / 15,000) * 1000, or $4.00.
Revenue per thousand impressions (RPM)
Revenue per thousand impressions (RPM)Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.Formula:
RPM = (Estimated earnings / Number of page views) * 1000For example:If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.
Search box
Search boxA search box is the part of a Custom Search Engine that you place on your website using AdSense for search. You can customize a search box and add it to your pages so users can enter terms they're looking for on your site or on the web, and perform a search directly from your site.Targeting type
Targeting typeThe manner in which an advertiser targeted ads at your website. AdSense offers the following targeting types:Contextual targeting, based on keywordsPlacement targeting, based on your site URLInterest-based advertising, targeting specific users on your site based on their cookie ID.
Tuesday, December 27, 2011
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